The A2A System

Accelerating Marketing and Communications How do you define marketing? If you ask 10 people, you will probably get 13 answers. The answers cover everything from Sales, Customer Service, Brand, Social Media, etc. A major reason for this is that there are 10 Disciplines of Marketing and each one provides a different perspectives and dimensions of…

I Want Out

There comes a time when business owners want to, or are forced to, exit their business. There are a number of ways that they can make that happen. I have suggested to some business owners that they should build their exit plan when they start the business. Most don’t! And most don’t realize that the…