Brad has also published two books, “You Don’t Know What You Don’t Know”, which shares the secrets of serving clients so well they become our absolute advocates. The second book is “How to Hire the Right Consultant.” Confessions from Consultants about getting more for your Money.
Most owners and CEOs will complain about being burned by consultants! It is the collective wisdom from 15 consultants (each of whom I considered proven experts in their field) who wrote a chapter one their field of expertise, where they tell you how to get the most from a consulting relationship.
Just read that category chapter and find out how to best work with them. It will save you time and money, and you will get better results from the relationship. http://amzn.to/1WnmKFk
You Don’t Know What You Don’t Know – Creating an Absolute Advocates Company to Thrive in Today’s Economy. This book covers marketing, sales and leadership and how they MUST and CAN work together to achieve a truly great client experience internally and externally and create a great working environment that attracts and keeps clients.